| A New Dawn for Debit
Card Users
In the last five years, Nigeria has witnessed a phenomenal
increase in the use of debit cards, which are popularly
known as ATM or cash cards. Payments and other forms
of transactions have been made easier and more convenient
by the introduction of these instruments of payment
in the Nigerian economy. As things stand today, over
4,000 ATMs dot different spots in the country and experts
say the number of cards in circulation has grown significantly
to over 15 million in just five years. These represent
important landmarks in the gradual transition of the
Nigerian economy towards card driven transactions, as
opposed to cash. But the positive landmarks have been
bogged down by problems relating to identity theft,
scams and other fraudulent activities that have led
to some losses of card users’ fund. Against the
background of identity theft, many have continued to
tow the risky path of carrying cash around for their
transactions. Although there are no specific figures
to show what has been lost to these criminal activities,
watchers of the economy believe that the problem is
precipitating negative results in the Nigerian economy.
Beyond the loss of cardholder funds, identity theft
is breeding a kind of distrust in the debit card system.
These are the problems a group of solution providers
from Nigeria, Australia and Hungary are seeking to address
with their expertise. The solution providers believe
the way out of the quagmire is in a product, the x-MoneyGuard,
a money protection and customer service solution, which
would enable banks to interactively alert their customers
by SMS whenever there is a transaction involving the
card with an option for immediate response. With this,
the providers say fraudulent transactions would be noticed
immediately in the case of the theft of a card, and
the card would be subsequently blocked. In addition,
for Card-Not-Present transactions like the use of cards
on the Internet, a confirmation must be received from
the cardholder before the transaction will be authorized.
This automatically blocks any attempt by fraudsters
who are poised to empty the cardholder’s account.
At a forum on the introduction of the product recently,
Mr. Abiodun Adesina, CEO of Tripplea Group, Inc., which
has Infotechnology Solutions Nigeria Limited as one
of its subsidiaries, was of the view that x-MoneyGuard
would go a long way in helping banks to protect card
users’ funds. In addition, the solution could
be used for non-card bank transactions as interactive
transaction alert with an option for customers’
response for immediate action. “ From statistics
we have from all over the world, fraud has really assumed
an alarming dimension. We are already seeing that in
Nigeria; where somebody gains illegal access to another’s
Personal Identification Number and goes on to empty
the victim’s account”. Mr. Adesina asserts
that the solution to these problems has come: “As
part of our contribution to the economy, we have come
up with x-MoneyGuard, as a proven and effective solution
to these problems.”
Furthermore, he emphasized that apart from the fraud
protection component of the product, it also helps banks
and other financial institutions to do better customer
relation and care. “This product is also going
to give the banks and other financial institutions the
opportunity to interactively relate with their clients,
thereby winning their loyalty and allegiance”.
On the phenomenal growth of debit cards in Nigeria,
the CEO of Transec Pty Limited, one of Infotechnology
Solutions Nigeria Limited’s partners from Australia,
Mr. Gerard Vos, compared Nigeria to Hungary, which began
to experience an increase in the use of debit cards
in the late1990s. This coincided with growth in the
Hungarian economy and the rise of mobile phone telephony
there. Nigeria, he says is having a similar trend, with
the economy growing and 43 million mobile telephone
lines already in the system. Just like Nigeria too,
fraud related activities threatened the use of debit
cards until the introduction of MoneyGuard by F12, Ltd
the technology partner of Infotechnology solutions Nigeria
Limited. Mr. Braun, director of F12 Ltd described mobile
phone as a veritable plank for fraud monitoring on which
the use of the product lies, since it deploys interactive
messaging to alert card holders on the occurrences of
transactions real time. With this, a fraudulent transaction
is noticed by the cardholder immediately allowing him
to take action. The Police could be assisted in arresting
the culprit with a link of the system to their offices.
According to the Transec boss, the story from Hungary’s
experience is that fraud levels relating to cards dropped
from a hundred bases point to well less than one (0.22).
Today, Hungary has one of the lowest fraud levels in
the world. That is the experience that the trio of Infotechnology
Solutions Nigeria Limited, Transec and F12, the owners
of the technology, are seeking to re-enact in Nigeria
and ensure that the debit card users’ money is
well protected. Can the infrastructure in Nigeria support
this kind of vision? Gerard thinks so, and he believes
that the text messaging component of Nigeria’s
telephony is capable of supporting the use of the product
in Nigeria. “In Nigeria, you have over 15 million
cards. These are predominantly used for cash transactions,
and the exposure is very high. Since people have mobile
phones, the use of phones to alert you, with an option
to respond, whenever your card is being used would be
very effective.”
So what makes the product different from other solutions
like the alert system of some banks? Mr. Adesina explains,
“What makes x-MoneyGuard different from other
solutions is the fact that a lot of banks at the moment
have an alert system which is just one way. They do
not have an option for cardholders to respond interactively.
You would discover that currently it takes an average
of two weeks after a request is made before a card is
blocked. But with x-MoneyGuard money protection and
customer service, it takes less than one minute to block
a card. A fraudulent person requires between an hour
and three to empty an account because of multiple transactions
required, except for card not present platforms.
The introduction of the product, it was surmised, would
impact positively on the Nigerian economy in more than
one way. These are projected to include a drastic reduction
in fraud levels, the use of less cash and the plowing
of funds saved from producing more physical currency
into investments in infrastructure. Thus, a new dawn
could be said to be in the horizon for debit card users
in the country, since they would now be able to go to
sleep without the fear of either being physically (cash)
or virtually robbed.
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